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In this essential guide, Ryan Frederick shares his experience as a Founder along with countless insights, gained from years spent working closely with scores of start-up companies, that are guaranteed to help you on your journey to becoming a successful Founder.

Whether you own a services firm or are thinking of starting one, you are contributing to at least 13 percent of U.S. GDP. That was the professional and business services’ share in 2019, according to Deloitte, and this sector is still growing.

It is easy to start a services firm and very hard to grow one. Services firms operate with a high degree of dependency on people. This is true for product companies as well, but product companies monetize the product whereas services firms monetize the time of their people.

Creators of new products and services don’t get close enough to customers. They think they know enough about the problem and about customer processes around the problem to forgo constant customer iteration.