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Columbus, OH

Brian Eft

Market Manager

Brian's passion for coding began in middle school with Q Basic, which sparked his lifelong interest in technology. After working in tech support at State Auto, he pursued software development through the Tech Elevator bootcamp. Brian’s entrepreneurial spirit led him to co-found Astoria, an e-commerce platform focused on sustainable agriculture, and develop a generative AI chatbot for health guidance.

As the Columbus Market Manager at Transform Labs, Brian leverages his software and startup experience to help clients succeed. He’s well-connected in the local tech scene and regularly gives talks on AI, machine learning, and problem-solving.

Outside of work, you can find Brian lacto-fermenting kombucha, barefoot running, and exploring the Elixir programming language. His friends describe him as eccentric, curious, optimistic, obsessed, and cheerful. He's currently fascinated by the potential of Elixir for scalable machine learning applications.

Bailey Hanley

Director of Business Development

Headshot of Bailey

Bailey has become a pivotal figure in the tech world, specializing in fostering growth and efficiency through custom software solutions. Her expertise lies in bridging the gap between technology and social impact, making her an ideal spokesperson for Transform Labs' mission to utilize technology as a force for good.

At the core of Bailey's philosophy is a commitment to values like equity, sustainability, and human-centered design. This aligns seamlessly with Transform Labs' ethos of creating a just, resilient, and inclusive future through technology. Her hands-on experience in the nonprofit, startup, and social impact sectors has equipped her with a unique perspective on how technology can amplify reach and impact.

Market Overview

We're proud to call Columbus our home since 1995 and now serving as our national headquarters as we grow. Columbus is a dynamic and growing business market with a diverse economic landscape. The city benefits from a robust mix of industries, including finance, education, healthcare, technology, and manufacturing. As the state capital and home to Ohio State University, Columbus has attracted a highly educated workforce, fostering innovation and entrepreneurship. The presence of major corporations, such as Nationwide Insurance, American Electric Power (AEP), and L Brands, further strengthens its economy.

Columbus is experiencing a tech boom, with increasing investment in startups, particularly in fintech, logistics, and healthcare IT. The city's low cost of living, compared to other major metropolitan areas, makes it attractive to both new businesses and talent. Moreover, its central location, within a day's drive of several major cities, provides strategic advantages for logistics and distribution companies, instilling confidence in the city's potential for growth and success.

The city has also become a hub for venture capital and business accelerators, which helps fuel small business growth and innovation. Columbus is known for its collaborative business community, where organizations often partner with local universities and research institutions to drive economic development.